First off, let me apologize for the lack of posts this weekend. I guess as an excuse, this blog doesn’t make me any money. Zero. It’s basically here to teach how to start and run a profitable internet business and that is all. My posting frequency, if I wanted to make more money, would be much higher, but this is really only a hobby for me. My other sites make me enough such that I don’t need this one to be profitable.
I will make the disclaimer that the two products I link to, Terry Dean’s List Building product and Brian and Tony Clark’s Teaching Sells, have both made me lots of money and they are two of the best products I can recommend.
I am working on something to give to you for free, though. Something that I get a lot of questions about:
Traffic.
John Reese is going to re-release his Traffic Secrets course. Let me ask you this: what do you think is his "secret"? There is no secret. It’s pretty simple, and the ways to generate traffic, I guarantee you already know about. I’m going to write them down and explain in general terms how each one works, and then in the blog I’ll expand. If you think it’s incredibly hard to get over a million visitors a month, after you read this book I’m going to write, you’ll ask yourself, "that’s it?"
I would like you to realize what John Reese is doing: it’s taught in Jeff Walker’s Product Launch Formula, and they even talk about this specific tactic: he just released a "spy" photo of his product, Traffic Secrets 2.0. Even though it’s months away from being released, he’s starting to generate buzz.
Then he goes on and talks about the box, how pretty it is and it was specifically designed to help you return it if you need to. What does that sound like? A USP (Unique Selling Proposition), maybe? It’s also a reason to release the photo to generate buzz. He can’t just say "I released this picture of the box because I want to generate buzz so more people will buy this overpriced product", can he? Nope, instead he has a reason for the photo.
What other reasons does he have to come up with?
- The reason for scarcity when it comes time to launch the product, like he’s only going to sell 1,000 products, or at midnight he’ll shut the doors forever and you’ll never get a chance to buy the product again, or perhaps he’ll have some dumb bonus that will only be included for the first 50 purchases.
- The reason for relaunching the product. Can anyone say "my server crashed?"
- The difference between Traffic Secrets 1.0 and 2.0 and why those who bought 1.0 need 2.0
You see, launching a product is really standard. Once you do it yourself, you can spot the tactics a mile away, and they’re the same story over and over. That’s because it works, and works extremely well. You should think about incorporating this into everything you sell.
Ohh, and I just bought a new house 
My wife and I are very happy.
To learn how to build your own multi-six figure home business, subscribe to my RSS feed. Thanks for visiting!
- 5 Surprising Traffic Secrets
- 6 Steps and 3 Hours to Start a $13,000 Internet Business
- John Cow vs. Gary Conn: My Take
- Congratulations Marcus
- Shoot Now, Aim Later
Wednesday, 28 May 2008 Filed under: Leadership, Marketing by Bryan
