The Difference Between the Successful and the Hungry Online Businesses

I love Wordtracker and the Google Keyword Tool. It really lets me look deeply into the heart of the average person. Let’s look at something I am consistently focusing on vs. what the average blogger is focusing on. Check this out:

Traffic vs. Conversions

Notice how there are almost no searches for increasing conversions yet thousands of searches for blog traffic.

Case study time. Let’s assume you have a conversion rate of 0.2% and you want to take your blog to the next level. Is it blog traffic you want? What if I told you I could get you 10,000 guaranteed visitors a day? How much would you pay me? $97? $197? $1997? Would you part with your hard earned time and money and fly to Arizona, or wherever the conference would be held, and then listen to me explain how the real answer is in the $19,997 product (still only 20 cents a visitor the first day)?

Now what if I told you I could increase your visitor conversion rate to 16%, yet, I could only get you 200 visitors a day. What would you pay me? $4? Maybe not even that. Maybe I could get a great copywriter and get you to part with $19.97. But certainly not $1997. It just isn’t sexy enough to make you understand how powerful it is.

Go back and do the math. You actually get more sales from the 200 visitors a day, in fact you get 60% more sales. To some of you, this is a no-brainer, and congratulations. But to the majority of you, unfortunately, I’m speaking Greek. I’ll put it this way: the ONLY thing that matters in the end is sales.

Chances are, you either don’t have a conversion goal or you’ll never see a 16% conversion rate. I say: why not (to both of those questions)? I get a 20%-30% conversion rate on one of my lead generation pages. My goal is to simply generate leads, and your blog probably has the same goal.

So how do you get it that high? Testing. Simple as that. There is no magic formula for it except that you pick something to test, set it up in Google Website Optimizer, and test it.

This is the difference between successful and struggling businesses (including bloggers).

In the near future, I will be introducing a very big benefit of this blog, something I intend on making the primary focus. It will be intended to give the average webmaster and blogger a fighting chance at making a decent amount of money online without spending half a lifetime in the process. Increasing conversion rates and SEO will be a part of it, but a much bigger part will be fixing the business model in general. Usually they’re surprisingly closely related. As you’ll quickly learn, you can’t have one be successful without the other.

To learn how to build your own multi-six figure home business, subscribe to my RSS feed. Thanks for visiting!

One Response to “The Difference Between the Successful and the Hungry Online Businesses”

5 Surprising Traffic Secrets | Internet Home Business Advice at The Capitalist Guide Blog, on June 10th, 2008 at 1:05 pm Said:

[...] this one is going to be short and sweet. I guess, even though I’ve often stressed that traffic may not be the problem for most websites, everyone seems obsessed with it. The truth is [...]