The first lesson I ever personally learned from experience is in order to be successful, you have to put your personal thoughts about a subject behind you and instead think about your audience. The way I figured it out is by entering a market and creating a product which I was interested in, but not many others were. That’s the perfect way to waste your time and money on something nobody wants and will never buy. So do you think like the average person searching on the internet? Probably not. Here’s why.
Probably the best way to figure out what people want when they’re on the internet is to do market research on what people are searching for. If they’re searching for it, they are looking for it. If they’re looking for it, they may be willing to pay to find it.
Using Wordtracker is still a great way to find out what people are searching for online. You can use their free keyword research tool to find out exactly what people are searching for and it will automatically list related searches, in order of popularity from most popular to least.
For instance, if you type in “dogs”, it’ll return what people type in related to dogs, in the order of most popular. You’ll get dog, dogs, snoop dog, dog breeds, dog pile, etc.
Now, Wordtracker has a feature in which you can eliminate all of the offensive words. If you turn this off, you will see the what people search for… uncensored. That’s when you get some scary stuff. More on that in a second.
If you think you’re the average web surfer, think again. I guarantee you don’t look for 99.99% of the things that people are most looking for. Here’s a perfect example. I’ll warn you, it’s not pretty.
So if you have absolutely no idea what market you want to get into, type in a generic phrase like “find”. You’ll get results like find people, find a classmate, find cheap gas, etc. Each one of these searches represent a different market.
Let’s just say that I’m shocked every single time I look for a market or research one I’m in (to expand). Almost every search I have ever done turns up something dirty in the top ten. And I mean d..i..r..t..y. I was in the Navy. I’ve seen it all… this stuff is bad.
DISCLAIMER: ADULT SEARCHES INCLUDED!! Perfect example: Do a search for “How To”. I expected “how to tie a tie” or “how to play guitar” or things to that effect. Check out those results.
Astonishing, isn’t it? The number on the left is an approximation of how many searches are done on that term, per day, across all the search engines. Wow. You mean 1000 people a day search for “how to kill a fetus at home”? Sick.
It’s sad, isn’t it? Still think you know what the average web surfer is looking for? I learned that a long time ago. Hopefully you learned that today. Don’t enter a market solely because you like it. Don’t create a product you think you’ll like. You’re not the average web surfer, and you don’t know what is in their mind.
The best you can do is to check out what they’re searching for, and give it to them; paid or free.
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Saturday, 12 Jul 2008 Filed under: Market Research by Bryan
