Google has finally given in. They’re now showing numbers for their search volume instead of little green bars. What does that really mean, though?
For you: absolutely nothing. For people who are researching a niche: just another pitfall to fall into. Let me explain.
Overture, when their keyword tool worked and showed number just like Google does now, inflated their numbers. Why? Well, why not? When you have a new advertiser come in, it is nice to be able to point them to the numbers and say “you see, you can have all this traffic. All you have to do is sign up with us”.
Now Google is doing the same thing. How do I know? I’m an Adwords advertiser and have been for awhile, so it’s not hard to figure out.
Let’s say I was at an average position of 2.3 for the keyword [keyword] (original - I know). Let’s say I was not budget, geographically, or schedule limited, which I was not. Let’s say that I had 1 keyword, [keyword], in 1 adgroup. Let’s say that in my Adwords account, they stated that I was getting 21,748 impressions every month. Let’s say that the Google keyword tool was showing that there are about 37,000 searches for [keyword] every month.
Wait… huh?
Am I saying that my statistics for my Adwords account was showing for every single search for [keyword]? I don’t know - I thought it was.
Am I instead saying that Google’s numbers are inflated? I don’t know - Overture’s was.
So somewhere something fishy is going on in the land of Mountainview. Why aren’t I showing up for almost half of the searches? I have no idea. Unfortunately I’ll probably never know. That’s the way Google works. Just be mindful of their numbers. They may not be the truth.
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Wednesday, 9 Jul 2008 Filed under: Adwords/PPC, Marketing by Bryan
