Jobs vs. Businesses: it’s a mindset thing
Yesterday was a somber day for me. For the first time ever, someone I have personally coached has failed in her quest to start a network marketing business.
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Unless you’ve been hiding out with the Taliban for the last 10 years, you have heard that blogging is good for business, and it is. But why? What makes blogging so successful?
When I was 7, to my glee, I opened my first set of snorkeling gear for Christmas. It was so awesome! I had my own snorkel, mask, and even fins! I was so excited I wore it for 2 days in the dead of winter.
So there I was, bidding on a keyword that was marginally related to one of my businesses. It was one of those "diamonds in the rough" that everyone talks about. It was converting like a madman. It was cheap. And best of all, it was a shorttail (one word) phrase match keyword! I kid you not, I was getting more leads per day from this single keyword than the rest of my keywords combined (about 2000 in total). The rest of my business systems were working like clockwork. Life was good.