Here’s a very quick tip on how to write headlines that magnetically draw attention toward your sales letter/blog post. These headlines are 100% proven to drive people to click on your ad or read your sales copy. It’s sort of like the ultimate swipe file.

1. Go to EzineArticles.com and go to the home page. Click on the category that your niche is under. If your niche doesn’t have a category, I’m sorry, but this will not work.
2. Click on the first article in the category.
3. Scroll all the way to the bottom. Look under the articles titled "Most Viewed EzineArticles in the…"
4. Take any one of those article titles. They are, by far, the most viewed articles in that niche. That means that someone has seen the article headline and clicked on it. It has drawn their attention and curiosity enough that they wanted to read that article.
5. If you’re curious, you can even click on the article, scroll down to the bottom and see how many times the article has been viewed. You’ll be very surprised as to how some articles draw a lot better than others do.
6. Change it very slightly, or even use it "as is". Your headline will now magnetically attract readers, no matter what the niche.

What you have there is pure gold. You can use those headlines to study which words work and which do not in your niche. You can use it to come up with product ideas, blog post ideas, article titles, and a few more things less obvious (use your imagination)

OR, try this… before you write your next sales copy or ad, write 3-5 very similar articles and use different headlines in each one. Submit them all to ezinearticles.com. See which one outperforms the other. This is a free way to test your headlines before you lose money due to non-performing sales copy.

I hope this tip helps you out a little bit. Any questions?

Ohh and happy 4th of July Americans.

Stephan Miller just wrote a great post about keeping track of your ideas and making them real. He uses a Moleskine and used to use a notebook. It’s funny how great minds think alike because I use a voice recorder that is built into my mobile phone/PDA and used to use a sticky pad I carried around in my pocket (yes, a sticky pad – stop laughing). I used to take the sticky pad that I wrote the idea on and stick it on my desk where I couldn’t work until I paid attention to it. Now, I have a voice recorder that I sit down and listen to every Friday afternoon when I plan out my next week.

I never, ever, get my best ideas sitting in front of the computer. Like Stephan, when I come across boring times (aka nuclear power school or the 25 years of formal schooling I’ve gone through), my mind wanders. That is when genius strikes, and I am prepared to remember it! I attribute this one habit as one of the ones that has lead me to great success online.

It doesn’t stop there, though. I then go to bubbl.us and brainstorm. I set aside a half hour or so and come up with different types of products, promotions, giveaways, potential partners, related industries, etc… all the things necessary for beginning a successful internet business.

Stephan says this habit was responsible for his first $1,000 month. It is responsible for my first $1, $1,000, and $10,000 month, because once you find something that works, you grow it BIG! (then I sell it)

Do you have any habits that foster this encourage mental greatness? Or do you come up with great ideas then let someone else figure them out?

For instance, let’s say you’re a horse lover, and you just don’t know how to start a business, information product or otherwise, that can be profitable on the internet. Obvsiously the horse market is way too vague and general. You could never start a profitable business in a market that was this broad.

Enter Google Sets. Google sets will come up with some lateral phrases that Wordtracker, Wordze, Keyword Discovery, Quintura, or any of the scraper tools will come up with. With every one of those lateral (or horizontal) phrases that Google Sets will come up with is a possible market in itself.

Let’s take our example of the horse market. I just randomly put three horse related terms that came to the top of my head into Google sets: horse, thoroughbred, and equine. I pressed the "large sets" button and here is what it came up with:

horses
equine
thoroughbred
horse
equestrian
racing
sports
ponies
tack
pony
dressage
jockies
stick
riding
show
saddles
country
art
foal
appaloosa
action
flat
vet
cross
in
horseracing
jockey
gambling
dog
animal
equus
saddlery
race
equines
weatherford
complaint
veterinarian
handpainted

Here are just a few markets (most of them are wide open) it came up with. Remember, I came up with the horse market off the top of my head. You could have just as easily picked anything else. I included the amount of searches for that term and the average click price. 

Horse Tack: According to Wiki, Tack is a term used to describe any of the various equipment and accessories worn by horses in the course of their use as domesticated animals. Saddles, stirrups, bridles, halters, reins, bits, harnesses, martingales, and breastplates are all forms of horse tack. Equipping a horse is often referred to as tacking up.

[horse tack]: 450 searches a day with $1.30 as the average click cost for a #1 bid.

Wordtracker found this keyword when typing in horse

Dressage:  a path and destination of competitive horse training, with competitions held at all levels from amateur to the Olympics. Jeff Walker used someone who was in the dressage market in his case studies for PLF 2.

dressage: over 3,000 searches a day with $0.60 as the average click cost

Wordtracker did NOT find this keyword when typing in horse 

Stick Horses: Exactly that, the horses head is on a stick. You know, like what we had when we were kids before Nintendo came out. 

stick horse: over 120 searches a day with $0.60 as the average click cost

Wordtracker did NOT find this keyword when typing in horse 

Appaloosa: horse breed known for its preferred leopard-spotted coat color and other distinctive physical characteristics. 

appaloosa: over 350 searches a day with $0.25 as the average click cost

Wordtracker did find this keyword when typing in horse 

 Equus: Latin for horse or steed

equus: over 1,500 searches a day with $0.50 average click cost

Wordtracker did find this keyword when typing in horse 

Maybe it is just because I’m not a horse lover, but I just uncovered two markets that I wouldn’t have found by using Wordtracker or any other keyword tool. It may not be the answer to your prayers, but it should serve as another tool to put in your toolbox for doing market research and trying to expand on that keyword list.

Steven Lohrenz just created an Article Submission Software. Marketing using articles should be a big part of your marketing strategy. Few things will send you more qualified traffic if done correctly, AND it’s free!

Drop by his blog and tell him thanks. He usually has great stuff to say. I haven’t tried out the script myself yet, but I plan on making this my preferred way of sending articles. There are about a billion article submission software suites out there, some good, some bad. I think this one has exactly what you’ll need.

Thanks Steve.

He charges for help to install it. If you need help, pay him or donate to him.

Even better, learn PHP. It’ll be a skill that you will use over and over. Who knows, you could even make your own scripts. Few things provide a better margin.