Good point, I didn’t touch on that. But I would think what keeps advertisers coming back would at least be a good CTR.

The point I wanted to get across in the post was that bloggers should look more closely at catering to their advertisers, because that would mean repeat advertisers. I would even go as far as saying that bloggers should create a media kit, no matter how small they are.

You probably have more experience than I with dealing with advertisers on a larger scale, but I personally only start a business with direct marketing and then eventually move into the branding aspect of it. So I guess I’m saying that not many advertisers should be worried about branding, especially if they’re looking to advertise on smaller blogs.

A business with no cash flow isn’t a business for very long, and if you buy up a whole bunch of advertising without testing the response first could sink a business quick. I’m a direct response advertiser by nature, so I guess I’m skewed in that direction.

Interesting post. One thing that you forgot to mention is that not all advertisers are looking for sales. There are clients who are looking to increase exposure and branding as well.

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