It’s been a bit since I’ve posted something here. Sorry about that. I’m in the middle of a move from Washington, DC to upstate NY. That’s a little bit hectic. Plus, I’m getting up and running in a new niche. Once that is on autopilot, it becomes much easier to post here on a regular basis. But for now, here’s a little copywriting tip you may find extremely useful. I actually use it everyday in every profitable business I run.
Here’s a very quick tip on how to write headlines that magnetically draw attention toward your sales letter/blog post. These headlines are 100% proven to drive people to click on your ad or read your sales copy. It’s sort of like the ultimate swipe file.
- Go to EzineArticles.com and go to the home page. Click on the category that your niche is under. If your niche doesn’t have a category, I’m sorry, but this will not work.
- Click on the first article in the category.
- Scroll all the way to the bottom. Look under the articles titled "Most Viewed EzineArticles in the…"
- Take any one of those article titles. They are, by far, the most viewed articles in that niche. That means that someone has seen the article headline and clicked on it. It has drawn their attention and curiosity enough that they wanted to read that article.
- If you’re curious, you can even click on the article, scroll down to the bottom and see how many times the article has been viewed. You’ll be very surprised as to how some articles draw a lot better than others do.
- Change it very slightly, or even use it "as is". Your headline will now magnetically attract readers, no matter what the niche.
What you have there is pure gold. You can use those headlines to study which words work and which do not in your niche. You can use it to come up with product ideas, blog post ideas, article titles, and a few more things less obvious (use your imagination) 
OR, try this… before you write your next sales copy or ad, write 3-5 very similar articles and use different headlines in each one. Submit them all to ezinearticles.com. See which one outperforms the other. This is a free way to test your headlines before you lose money due to non-performing sales copy.
I hope this tip helps you out a little bit. Any questions?
Ohh and happy 4th of July Americans.
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Thursday, 3 Jul 2008 Filed under: Blogging, Marketing, Tools by Bryan
